Digital Migration: 4 % broadband connectivity!

This week a new BMI-TechKnowledge report states that 5% broadband connectivity was just a dream. The report suggest that only 4% seem to be feasible of a population of 50-million people in 2010.Where did this digital migration emerged? In October 2005 Deputy Minister of Communications Roy Padayachie held bilateral talks during the International ITU Telecoms Americas 2005 Regional Conference attended by about 1000 delegates from various Latin American countries and developing countries, such as India, Mexico and China remained delegates highlighted on a higher level digital migration dream-towards 5 % broadband Internet connectivity by 2010. This dream originated on concept of Universal Access. But like the BMI-T report states, such a dream can only become a reality if there could be more support for wireless technologies for rural and under-serviced areas, plus sound regulatory environment to encourage ICT innovations. The possibility is still out there for greater access particularly for the information poor.

Broadband subscribers by region, 2004:

* Asia-Pacific ? 41,6 percent
* Europe ? 27,8 percent
* Latin America and Caribbean ? 2,4 percent
* North America ? 27,9 percent
* Africa ? 0,1 percent
* Arab States ? 0,2 percent

(Source: ITU world telecommunication indicators database)

The theme of October 2005 International ITU Telecoms Americas 2005 was : �Moving to a Latin Beat�, the conference topics included:

* Broadband Connectivity for all
* Who should run the Internet?
* Next-Generation Regulation
* Wireless goes Broadband
* Cyber Security
* Spectrum Management
* Open Source Software
* Digital Inclusion
* 2015: Transition to the Information Society.

Please read speech delivered by Dr Ivy Matsepe-Casaburri, Minister of Communications, at the International Telecommunication Union (ITU) Plenipotentiary Conference, Sungate Port Royal Hotel in Antalya, Turkey; 9 November 2006

2.3 million registered MXit users

Breaking news about the growth of MXit. Why thy chose 2.3 million to do a press release I do not understand, 2 million or 3 million would be a good way to go. The important thing to note in this press release is the break-down of the age groups. That 12-18 year category being the most vulnerable.

(more…)

How to generate your own Publicity

The Fall and the Rise of Advertising Al Ries Laura RiesI’ve had so many interviews since the release of my Parents Guide to MXit, I’ve not had enough time to notify people on my email list or around me to listen in as in the past. The person who taught me how to deal with the media, how to generate your own publicity is Arthur Goldstuck, read the Wikipedia entry I wrote about him here. One of our secret weapons is an extensive database of journalist. Mine now totals over 700 and I constantly update it when I get bounced emails, finding the new person at that publication, radio or tv show, and tracking down the person who’s email bounced and finding out what new media outlet they are now working for.There is a structure to writing a press release and you can learn some of the basics here. So here’s my own tips:

  • find a killer angle that is controversial and will make people sit up and listen
  • identify and interview at least two outside experts who support your own quote – and go as far as writing their quotes and asking them how to enhance it
  • send out your press release on a Tuesday and preferably close to the beginning of the month. Mondays is normally a scramble for journalists catching up with the weekend’s news
  • And build personal relationships with journalists so that they trust you.
  • Be consistent and work out a time line for your publicity campaign and consider all media: online, print, broadcasting
  • When dealing with broadcasting ensure you have the contact details of producers because they decide who gets interviewed, not so much the show host or DJ

I’d love to hear your own ideas on generating publicity. I highly recommend the book by Al & Laura Ries: The Rise of PR & Fall of Advertising which explains why Publicity is the best way to launch a new product or service.

Oh and by the way I’ll be interviewed on Channel Islam International about my ICT Career Guide which is almost completed, this Sunday, 26 November 2006 at 10am. And also on my 2nd feature will appear in the Sunday Independent newspaper this weekend about how to use Technology in Romantic Relationships.

SMSWeb supports Online Safety Campaign

SMSWeb, a company that specialises in providing free SMS messaging to schools, has joined the Online Safety Action Campaign today.Their services allow schools to be in more direct and immediate contact with their parents, and also allows the schools to save costs in terms of telephone, printing and administration costs. The service is currently in use in more than 150 schools across the country, and growing all the time.

They will be promoting the Parents Guide to MXit to all the schools they are dealing with because the often get requests from schools about how to handle MXit.

SMSWeb also provide schools with a number of fundraising opportunities through commission shares on the sale of airtime and short term insurance services.

This is how they describe their Porn Blocking Service:

Pornblocker – we were approached last year by a number of schools as to the problem of cellphone pornography in schools. We have managed to secure agreements with the majority of adult content providers and have set up a premium-rated service whereby parents can request their children’s numbers to go onto a blocklist at these providers. Numbers are blocked for a full year, and cost parents R25. We donate proceeds from this service to a charity, and promote it into our network of schools as a value-added service, as we do not make any money from it, but feel we have an obligation to our schools to be providing such a service.

MyADSL Broadband Conference on 24 November 2006 at Vodaworld

MyADSL logoThis is short notice but this may be of interest to you or someone else you know. I’ve already booked my seat for this event.

The 2nd annual MyADSL Broadband Conference is happening this Friday. I attended last years conference and was very impressed with the quality of the speakers and the number of industry insiders who attended. I always use these opportunities to expand my network and you can be they will all receive my LinkedIn invitations afterwards ;-)

This year’s MyADSL Broadband Conference will be held at Vodaworld on the 24th of November from 12:00 – 18:00. Speakers from Vodacom, Neotel, iBurst, Sentech, DataPro, Neology and others will shed some light on what is in store for broadband consumers in future.

The conference is Free for all delegates registering before or on 20 November, so please book your seat today here. The full conference brochure is available here. And if you have not seen the latest broadband report yet, be sure to download it it here.

Microsoft makes claim on Linux code

Microsoft is one of the companies that you love to hate. They are like the JR Ewing of the Computer industry. The big bully that everyone is afraid to upset. Besides the fact that Microsoft has a dominant market share in desktop operating systems and productivity applications, they also have a very huge cash pile in their bank account. The most recent news articles claim that Microsoft has EUR 25 billion in reserves. That’s roughly R231 billion!!! And this is what is the most frighting thing about them because there is no way in hell that anyone can take them on in a legal battle. They laughed when the European Union fined them almost EUR 500 in 2004. Anyway what all this means is that when Microsoft makes threats on Linux code I we should all be concerned. But we should be proactive and ensure that they cannot lay claim on intellectual property within Linux. Mark Shuttleworth’s Ubuntu project is a personal favourite of mine and it is making Linux Desktops easier to install and use then ever before. Linus Torvald, creator of Linux would be proud.

Read the full article about Microsoft’s claim to Linux code here. Let us hope this turns out to be as redicilous as the one by SCO vs. IBM. When most of the Internet is being run on Linux based systems all Internet users must tell Microsoft where to shove it. I certainly plan to do so.

Where are the Cyber Inspectors?

In October a client of mine contacted me about a news story on TV about the Film and Publications board (FSB)’s quest to find and appoint cyber inspectors. This is nothing new to me because I know in 2002, the Electronic Communications and Transaction Act was passed into law, which made provision for so-called Cyber Inspectors.

The purpose of these Cyber Inspectors broadly speaking is to identify suspicious websites based on set criteria, and also investigate reports of unsavoury content on websites; for example websites that promote, sell or advocate child pornography.

It took me a while to track down the organisation because my client could not remember the exact name. Well I eventually found this article which talks about it. So I emailed them through their website to offer my services. This was about 10 days ago and no response!

Today I did another interview about the Parents Guide to MXit on RSG, the biggest Afrikaans radio station in South Africa. And afterwards I decided to call the Film and Publications Board. No response! No voicemail and I’m at a loss. How can this organisation expect us to take them seriously if you cannot even make contact with them.

So I’m asking anyone out there that knows how to engage the FSB to help me reach them. I need to know the name of a person who works for them. And an introduction would make it easier to speed up the process of engaging with them to help set-up these cyber inspectors, conduct training with them to help speed up the understanding of the global and local issues regarding mobile and Internet issues.

My Next Car: Mercedes-Benz SLK

Mercedes-Benz SLKI’ve been dreaming about an SLK for many years now and the day I’ll be able to purchase my own is coming closer and closer. Especially after watching a film, The Secret. I started using some visualisation techniques like pasting a photo on my wall, and also making it my Desktop background photo. I missed out on a test drive two weeks when I was stupid enough to forget my drivers license at home :-( Well I’m going to do that test drive within the next few weeks. What’s amazing is how frequently I’ve been seeing one on the road. So its a fitting tribute that its the 10 year anniversary of the SLK.

Tom Leykis makes the following analogy: A man drives the most expensive (best) car he can afford. No boy dreams of driving a Toyota or Volkswagen growing up. Boys dream of Ferrari or Lamborghini’s growing up. So in reality, boys do not grow up dreaming of the average girl. They dream about Playboy playmates or the young hot actress in the latest teen comedy. The same may apply to women. Read this article here.

New Mobile Broadband Report

The latest mobile broadband report has been released by MyADSL. Moneyweb has an excellent write-up with a nice summarised snapshot here. As a long time ADSL user I have consider getting wireless broadband now that I have a laptop with built-in wireless. And if you travel frequently the offerings from Vodacom and MTN are certainly worth a look.

MXit blamed for exam results?

I do not agree that MXit can be blamed for exam results. Something I have not made clear is that MXit is the medium. Just like a car cannot be blamed for road accidents, its the drivers and more specifically the negligence of the drivers. Either they are drunk, careless or its a genuine accident where someone else bumps into them.

Now in the case of MXit, you have teenagers some innocent, some not so innocent, abusing the system. Hiding from the real world and like in the movie The Matrix, embracing this virtual world where they can let go of any responsibilities. An anonymous environment allows for people to take on different persona’s and more so drop any sense of social etiquette or social courtesy.

When children’s exam results are impacted by an activity like chatting on MXit, drastic action should be taken by parents with co-operation from teachers. School Governing Bodies should pass a policy decision to ban cellphones during school hours. That’s the first step to setting some well needed boundaries for children. It may infringe on the Bill of Human Rights in the South African Constitution. Even if it does, there is a case to be made to encourage well defined boundaries for children. They are not mature enough to understand the consequences of their actions. So parents please engage immediately with the Principals of your children’s schools and the School Governing Bodies and implement some kind of policy to reduce children’s dependence, or reliance on their cellphones.

Other health outlets should be encouraged like sports, music, drama or some traditional form of extra mural activities which can at least for a few hours per day or per week occupy the child’s mind completely. Think about it…if they are playing soccer they cannot be chatting on their cellphones. And besides the exercise is good for them.

Read the original article in Die Burger here.

Contact Info

Head Office Cell. 074 124 1696

Email: faye@ramonthomas.com

Hours: Monday-Thursday 08h00 - 18h00

Office

Get Direction on Map »

Twitter Updates

Tweets

Flickr

Close
loading...