If you believe in the power and value that the internet can bring to your business then try typing your web address into your mobile phone…..frustrating isn’t it?
The Web has revolutionized how we interact with and publish information, however surfing the internet using one’s mobile phone, whilst being quite convenient, can be a very frustrating and time-consuming exercise if trying to access a non-mobile compliant website. The result is often that people then prefer to wait until they are sitting at a PC than have to try to scroll down and across on their tiny cell phone screen. Added to this is the problem that the majority of South Africans do not have access to a PC yet they more than likely own a cell phone which is a much cheaper means of accessing the internet.
According to Liron Segev of Swift Telecoms, “The problem that exists is that websites have been created to work with powerful PC’s, with a 17” screen, a mouse and a keyboard which means that traditional websites do not function or display correctly on mobile phones. Hence the creation of .Mobi websites whereby a dedicated Mobi site is created to deliver your information to a mobile phone anytime, anywhere there is cell phone coverage, without the current frustrations of non-mobile compliant websites.”
The .Mobi phenomenon has already been widely accepted in the international arena however the need is only now being recognised for South African internet users with larger companies slowly starting to establish a mobile presence.
