Awareness and Education needed to grow cellphone banking

People who are regular users of the Internet often assume others understand why it is significant. So it goes for people who are heavy users of cellphones, they often assume everyone else should by default understand how easy it is, how cheap it is, and how convenient it is to use. Internet banking has been available in South Africa since 1997. Cellphone banking has been around since about 2000 or 2001. I worked for ABSA and used their cellphone banking system in 2001. And it was brilliant – smooth – easy – convenient, etc. The vision of my company has always been to educate people, non-technical people i.e. people who do not work with technology or in the IT industry, about the benefits of using technology.

So it comes as no surprise that a new survey finds that lack of information is blamed for the slow adoption of cellphone banking. In South Africa the powers that be is always talking about the unbanked. And cellphone banking is believed to be the solution to that. Read the full article here.

Learning and Support using MXit

[This blog entry has been edited and updated on 9 Sep 2007]

Cape Town bloggers Rafiq Phillips uses MXit offering customer support for his idrive.co.za project. This idea can save small businesses money if they consider the implications – offering a support contact on MXit which can be accessible from any cellphone anywhere in South Africa (currently over 5 million users and growing at 13,000 new users per day). With some software development this service could be linked up with a call centre, if one already exists, and give clients the option of contacting your call centre via MXit.

Secondly today I met with Childline Gauteng to discuss a potential partnership to promote online safety more widely and through their regional offices. Laurie Butgereit, a researcher from Meraka Institute, part of the CSIR was also at the meeting. I was completely blown away by their project, Dr Math, which offers learning support and tutoring through MXit . The pilot at one school in the North West province is growing daily in numbers. For now the focus is on Mathematics but this mobile education programme will be rolled out with science and other subjects in future.

With this project educators can begin to warm up to MXit in new and interesting ways. And I’m looking forward to innovative ways to continue where William Smith left off.

* special note
add any of the numbers 27799923960-9 as a MXit contact to access Dr Math.

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MXit blasts through 3 million users

** MXit has already reached 6 million by beginning 2008. Download the Parents Guide to MXit from this link. **

Its now official MXit has broken through 3 million users. This is really a phenomenal success for a South African born and bred company. The purchase by Naspers of 30% in MXit Lifestyle (Pty) Ltd, will accelerate the roll out internationally. Herman Heunis, CEO of MXit Lifestyle, says they are still growing at between 9,000 and 12,000 users per day. And I still think it may be higher.

Anyway at this growth rate MXit will hit 4 million by April. As you can imagine this growth means that the amount of abuse, addiction associated with it will grow as well. And I’d like to remind you that at the low end that about 3% and its more likely to be about 6-9% of all users have some form of addiction. Which puts the range between 90,000 and 270,000 users.

You may also want to read this interview with Herman Heunis on Moneyweb on 26 January 2007. Please post your comment on this and let me know how you feel about MXit’s business success?

Apple iPhone finally unveiled

Steve Jobs unveils Apple iPhoneSteve Jobs has done it again. Stealing the thunder from Microsoft’s Bill Gates who was the keynote speaker at the CES Conference in Las Vegas. As it happens my mentor, Arthur Goldstuck, is currently at CES but likely on his way back. Anyway you can read here about how Apple does it. To get a good overview of the capabilities of the iPhone and some concerns it has in store for IT Managers go here.

From the price range I do not think this mobile phone will come bundles with any cellphone contracts in South Africa. But this damn phone so cool its bound to be sought after no matter what the cost.

Robert X Cringely, my favourite technology industry columnist, weighs in with opinion in his weekly column on PBS – What’s in a Name?

Parents Guide to MXit available today

The “Parents Guide to MXit” is now available from today. This concise guide is made available at no cost to all concerned parents or educators, who may have sleepless nights about children using MXit, the popular chat application that enables communication on cell phones at the fraction of SMS costs.

Ramon Thomas, online behaviour expert at NETucation produced this guide after a spate of negative publicity and shocking incident, since being interviewed about this topic on Cape Talk/702 in early September 2006.

“This guide explains MXit in plain and simple English for parents and teachers,” says Thomas. “Once you understand MXit it very important to note the impact on your relationship with your child, the possibility and probability of addiction and abuse.”

MXit Lifestyle (Pty) Ltd
, the company who created the MXit application, states the current growth is about 10,000 new users per day. Latest stats indicate 385,000 users between 12-17 and 462,000 users between 18-25. After being released in late 2005, MXit has broken through the 2 million subscriber base in record time. And is the fastest growing cellphone application in South African history. As we approach the festive season when SMS volumes normally spike, MXit usage, and subscribers should continue to increase as rapid pace.

“Parents should realise this phenomenon is unstoppable and education is the key..” says Dr Helgo Schomer, University of Cape Town academic and registered psychologist who runs the Institute of Behavioural Health in Cape Town. He further explains that in virtual environments like MXit, people have no responsibility to adhere to acceptable social etiquette. Rumours can be spread, people can create fake identities, and there is no retribution or consequences to face up to.

The most important aspects covered in the guide is this:
1. How MXit impacts on Relationships
2. Coping with MXit Addiction / Dealing with Abuse
3. Installing MXit on your phone
4. Navigating the “MXit universe”
5. How to report Abuse or Threats

Patrick Hoare, founder of Kids Online, says, “Parents should not take away their children’s cellphones because it may give rise to cellphones being used in secret.” Parents normally teach us not to talk to strangers, yet we do that online. Do not accept invitations to chat privately from strangers on MXit.

Its easy to get your copy of Parents Guide to MXit, just click here to download it right now. And spread the word by pointing people to this website.
Ramon Thomas, is available for public talks at schools, churches or non-profit organisations – please call 082 9407137 for bookings.

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