iTxt a bad MXit clone going nowhere slowly

iTXT website contact page

At the end of 2006 I was contacted about a new mobile message company iTXT that claimed to launch safer chat rooms on cellphones. This was at the height of MXit’s initial negative publicity. I investigated the company and signed up on my cellphone to evaluate the service.

I immediately found some usability problems and reported this to the PR company who contacted me. The model was flawed to begin with because of a small weekly fee. The MXit business model was always no monthly or weekly fees because everything is pre-paid via Moola, and therefor on a pay-per use bases. A monthly fee for ringtones or access to a chatroom is like those irretating debit orders for insurance policies on your bank account.

Anyway I have since removed the iTXT application from my cellphone but like clock work I get the monthly SMS: “iTxt Monthly Reminder- Have you tried iTxt on your PC? www.itxt.co.za

And so every other month I diligently go their website, email them a request to remove my account and stop sending these SMS messages to no avail. Now if they only had a landline or at least a cellphone I could call someone to resolve my dilemma.

So just a word of caution. If you come across a website, especially an ecommerce website just take a moment to check if they have a landline or at the very least a cellphone number. If their contact page looks like this one below…run! Avoid them because they are not making it easy for you, a potential client, to engage with them. This was one of the earliest criticisms I had of MXit i.e. no telephone number on their website. And it’s maybe no surprise they also do not have any telephone number listed on their website. So I

f you have any customer support issues with MXit call them on 0861 00 6948.

Let me know if you have had any hiccups in having your user accounts removed from a website or cellphone wireless application service provider in South Africa.

The beginning of MXit spam and chain letters

Cellphone spam on the increaseI have been getting more and more of these types of messages sent by my friends on MXit. Maybe they do not realise its spam or chain letters. The same types of chain letters that are sent around the global a gazillion times a day by innocent, unsuspecting people who believe they are doing a good thing. Simply put these messages are a hoax in 99.999% of the cases. Even if that little girl or little boy really looks like they lost a limb or have some incurable disease. There’s very little you can do in the form of attaching your name to a list on an email.

Anyway I’m reposting a common message being circulated on MXit here:

Microsoft has introduced a new mxit mail tracking system in an effort to ensure mxit remains the most popular chat room on the market. This message is a beta test of the new software and microsoft has generously offered to compensate those who participate in the testing process. For each person you send this message to, you will be given R5. For every person they give it to, you will get R3. For every person they send it to you will receive R1. Microsoft will tally all the messages produced under your name over a 2 week period and then message you with more instructions. I know you hate forwarded messages, and i was skeptical myself until last week when i got a real check in the mail for R821. Seriously , it really works. I wanted you to get a piece of the action. You wont regret it.

What does 7.5 million MXit users mean to Parents

MXit chat room conversationIt’s been a while since I reported on the growth of MXit. And I finally found a confirmation of the current numbers from this Moneyweb article. The worldwide growth has now reached 7.5 million users with 6.5 million in South Africa. And that means 1 million international users. This is 43 million off from their stated goal of 50 million users by the end of 2008. However, their new general manager, Paul Stemmet, believes they have cracked the code of what works with its teenage users.

What is really surprising is that 60% of MXit users are now aged 18-25 years old. Not long ago (1 year) this segment accounted for 30% of MXit users, while 12-18 year olds accounted for 33% of total users. So there is now a marked shift to older users. And this demographic overlaps much more with Facebook users demographic. However, it should be noted Facebook still has less than 1 million users in South Africa.

Anyway so what does this mean for parents? Well the obvious things to note is that MXit is continuing to grow at a healthy rate, easily between 10,000 to 15,000 users per day. So even with 10,000 new users per day MXit will be touching the 10 million mark by December. You know it is a given that cellphone usage, SMS messages and MXit usage spikes over the holidays as society embraces the Christmas spirit. So its a given that MXit will crack that magical number. And once they reach the double digits I believe that will open the flood gates even further for adoption.

I have said in the past that Vodacom’s The Grid and MTN’s NokNok are poor imitations, even though I have not used either. It’s simply this fact – they launched long after MXit became the de-facto chat application used by the masses. And they are simply playing catch-up with a smaller, leaner and meaner company.

However, MXit has long planned a clothing line, which goes against all the best branding strategies I have learned from Al and Laura Ries. The clothing line is what’s called a line extension and is bound to be popular initially and later on die down. This is a distraction from the core focus of the company. And if they do not partner with a specialist on this project it is doomed before they print the first t-shirt.

Parent’s and teachers need to pay careful attention to the growth of MXit users because it means that the likelihood for cyber bullying, abuse and addiction grows. The best way to combat this is through setting boundaries at home, offering guidelines to children and working with teachers and their schools to reinforce good online etiquette from the earliest ages when they first are given cellphones. The biggest elements missing in school computer curriculum’s is a combination of online safety and online etiquette.

Taalgenoot interview on the impact of Technololgy on Human Relationships

online dating1. How does communication technology change the interaction of people (for example: from as young as 11 years children start to MXit and spend as much as 3 hours per day in their own virtual world.. But on Facebook long lost friends can keep in contact. Kindly give positive and negative comment)

Technology allows people to stay in touch with friends or family in remote places that could be very difficult or expensive otherwise. One of the first stories I discovered about MXit, was that of a grandmother in South Africa who was communicating with her grandsons in the UK. She was using MXit, and they were using MSN Messenger on a PC. Skype also allows people to make free voice calls over the Internet at no cost to anyone in the world using Skype.

The problem with technology as a communication medium is that increasingly people do not take responsibility for their actions. So for example people are cancelling appointments or meetings using SMS. Teenagers and adults are breaking up relationships and asking for a divorce using SMS. So technology allows people to avoid any negative reaction from other people. And the really bad part of this behaviour is that you never get to learn, through feedback, a valuable lesson in human relationships.

2. What can parents do to keep tabs on their children’s technology use (such as MXit and Facebook)

With MXit parents can install it on their own phones and add their children as a contacts. This way they can see when their children go online and when they go offline. Be warned that many children will refuse or delete their parents as a contact. When they delete your contact, after accepting you. You will see them as offline all the time, which defeats the purpose of monitoring them. If you have a good relationship with your children this will work.

With Facebook, simply register with Facebook, and search for their profiles. Again be warned you cannot see their profile unless they have accepted you as a Facebook friend. And most teenagers will not do this because it’s just not cool. If you have an open relationship ask them to show you how Facebook works, including a detailed explanation of their profiles.

3. What does communication technology do to the one to one and group communication skills of teens and young people. (eg. to introverts MXit is a way to express themselves but they lack the ability to build relationships etc.)

It can both increase their social contact and decrease their social skills. On MXit, the chat rooms are anonymous because people use nicknames. You may be able to say something in a chat room you could never say in person. So you never learn how to be assertive. And if you are already shy you may after a lot of time practising improve your ability to communicate. The challenge is that when you communicate online, either MXit, or Facebook, you cannot read body language or voice tone, and this reduces the amount of information you have available. So it’s a short term solution for a introverted child to use technology to communicate with people. They should, with help from their parents and teachers, learn how to communicate face to face. Debating clubs and public speaking classes is very good for this

4. Does technology changes the psyche? (Do people become more directed towards technology than their fellow-men?)

There is a growing amount of research that proves that multitasking is a myth. Also with technology many people are learning how to intelligently avoid real work in companies. When people in an office is surfing the Web (including Facebook) it can seem like they are working and yet they are not doing anything work related at all. It’s likely that South Africa is loosing hundreds of millions of Rand due to unproductive employees. And the responsibility lies with the companies to educate their employees on good online etiquette. More specifically I’m becoming very pessimistic about the impact of technology because so much of it is a form of escapism from reality: everything from playstations, to chat room, or online social networks. Nothing beats the real thing!

5. How do you personally use communication technology (Facebook) and how much time do you spend on it

I use or at least try out all new technology as it emerges. I am also a regular blogger and contribute to many online forums. The most important technology for me is email, cellphones and Skype. My primary focus is using technology to communicate with large numbers of people in a personalised way. What I mean is I can use a bulk email software to email 1,000 people using their first name like “Hi Karen” and this gets a much higher response rate. In terms of time I spend to much time using the Internet because its at the core of my business. I spend about 8-10 hours online 6 days a week. I also switch my cellphone off after 8pm and have been working toward ONE Technology FREE day per week, usually Saturdays.

6. Which communication technology is used the most by the different generations?

  • Preteens and teens – MXit and other instant messaging platforms
  • 20 and 30 year olds – Facebook and email, yes
  • 40 – 60 year olds – Cellphone and email, yes

Podcast – Jeremy Maggs interview on SAFM

This was one of the best interviews I’ve done on the topic of Facebook and MXit ever. Also interviewed with me was Lynne Cawood, director of Childline Gauteng and Steven Ambrose, director of World Wide Worx Strategy.

The interview was for a almost an hour on the After 8 Debate, a segment of the morning show on SAFM, hosted by Jeremy Maggs.

Download the SAFM interview here (size 19MB, length 53 mins).

Sordid sex scare on cellphone chat system

By Barbara Hollands

Mxit addicts are like other addicts they start meeting a legitimate need for love or caring in an illegitimate way.” He wants to know who my contacts are, but I know he talks to other women and that he gets naked pictures of them. The trendy new cellphone chat system, Mxit, is luring teens and adults into a sordid underworld of sex, treachery, pornography and infidelity. Eastern Cape users this week told how their addiction to the cheap messaging system, which until now has been seen as just another fashionable plaything for teens had become so strong it destroyed their marriages and jobs.

One middle-aged woman told how she had left her husband for a man she met in a chatroom on Mxit. She gave up her job and marriage to move to Pretoria, only to find he was a much younger man who still lived with his mother. In another case, a self-confessed Mxit addict told his friends how he accessed the Port Elizabeth chatroom to meet women to have sex with. Despite having a steady girlfriend, he has set himself a target to sleep with 100 women and is already on number 23.

Regular users say Mxit chatrooms are inundated with men making lewd suggestions. Another user admitted to sending naked photographs of herself to a man she met in a chatroom and became infatuated with.

“That was a crazy thing to do because they could be circulating on the internet now,” she said. Mxit is an instant messaging programme that lets users chat to others who are logged on via the mobile internet rather than using a standard SMS. Addiction counsellor Steve Buys said obsessive use of Mxit could be termed an addiction because it affected normal relationships, work and family.

“Mxit addicts are like other addicts, they start meeting a legitimate need for love or caring in an illegitimate way,” said Buys.

“They replace face-to-face connections with electronic relationships and these will always be superficial and involve people lying and deceiving each other. “Also, when it comes to real relationships these people might later have trouble forming real connections.” Port Elizabeth book-keeper Debbie Hardy (not her real name) told Weekend Post she came close to ending her marriage after meeting a Pretoria man on one of the Mxit chatrooms and falling in love with him.

After conducting a passionate cellphone relationship with the man, which included the two exchanging full-frontal photographs of their naked bodies, Hardy resigned from her job, left her husband and went to Pretoria to meet her cellphone lover.

Hardy said she was “definitely addicted to Mxit” and would text her lover at all times of the day and night. Her bubble burst when she met the Pretoria man after she resigned from her job and left her husband in December. “He wasn’t what I expected at all. He was younger than me and very immature and he was still living with his mother, so I came back to my husband and he forgave me.”

Hardy says she also introduced her 20-year-old sister to Mxit and was horrified when she fell for the same Pretoria man.

“She went for the same guy and when I found out I blew a gasket. She also sent him nude photographs of herself. She left her boyfriend and their two-year-old daughter, caught a bus to Pretoria and stayed with him for a week and slept with him. When it didn’t work out she came back and her boyfriend gave her another chance, but then she fell for another guy on Mxit and again left and went to Pietermaritzburg and had sex with him.

“But when she came back her boyfriend didn’t want her back and he is now fighting for the custody of their child. That really opened my eyes about Mxit and I feel so guilty because I introduced her to it.” Hardy says she has a male friend who has decided to become a Casanova”. She said he accessed the Port Elizabeth chatroom on Mxit to meet women to have sex with.

“He told my husband he has set a target to sleep with 100 women and he is already on number 23, even though he has a girlfriend. He works for a bank and is intelligent with a nice car and a good salary, but women should be careful of him because he just wants to use them.” Post Elizabeth debtors and creditors clerk Tanya Elliott (not her real name), 24, said she first hooked up to Mxit when she heard about it from a colleague and says she is now addicted to it and that it has ruined her relationship with her boyfriend with whom she has a two- year-old child.

“At first I wasn’t interested, but then seven months ago I put it on my cellphone because it is a cheaper way to stay in touch with friends and it also has chatrooms where I made a few good friends.”

The trouble started when Elliott could no longer control the amount of time she was spending on Mxit. Elliott says her boyfriend also uses Mxit and this has caused jealous fights between them. “He wants to know who my contacts are, but I know he talks to other women and that he gets naked pictures of them. Our relationship is not the same any more because of Mxit. Once my friend set him up by flirting with him on Mxit under another name and he said he wanted pictures of her and to meet her, so I know he is unfaithful.”

Childline National co-ordinator Joan van Niekerk said addiction to internet chatrooms and Mxit chatrooms was similar and that children could easily access both, but that advances in technology should not be blamed if paedophiles abuse it to access children.

“When we first had phones, there were people who made obscene phone calls, then with the internet, paedophiles learnt how to misuse the technology. There will always be people who exploit innovations in technology and our responsibility as adults and children is to protect ourselves from this.”

Source: Weekend Post

Learning and Support using MXit

[This blog entry has been edited and updated on 9 Sep 2007]

Cape Town bloggers Rafiq Phillips uses MXit offering customer support for his idrive.co.za project. This idea can save small businesses money if they consider the implications – offering a support contact on MXit which can be accessible from any cellphone anywhere in South Africa (currently over 5 million users and growing at 13,000 new users per day). With some software development this service could be linked up with a call centre, if one already exists, and give clients the option of contacting your call centre via MXit.

Secondly today I met with Childline Gauteng to discuss a potential partnership to promote online safety more widely and through their regional offices. Laurie Butgereit, a researcher from Meraka Institute, part of the CSIR was also at the meeting. I was completely blown away by their project, Dr Math, which offers learning support and tutoring through MXit . The pilot at one school in the North West province is growing daily in numbers. For now the focus is on Mathematics but this mobile education programme will be rolled out with science and other subjects in future.

With this project educators can begin to warm up to MXit in new and interesting ways. And I’m looking forward to innovative ways to continue where William Smith left off.

* special note
add any of the numbers 27799923960-9 as a MXit contact to access Dr Math.

MXit blasts through 3 million users

** MXit has already reached 6 million by beginning 2008. Download the Parents Guide to MXit from this link. **

Its now official MXit has broken through 3 million users. This is really a phenomenal success for a South African born and bred company. The purchase by Naspers of 30% in MXit Lifestyle (Pty) Ltd, will accelerate the roll out internationally. Herman Heunis, CEO of MXit Lifestyle, says they are still growing at between 9,000 and 12,000 users per day. And I still think it may be higher.

Anyway at this growth rate MXit will hit 4 million by April. As you can imagine this growth means that the amount of abuse, addiction associated with it will grow as well. And I’d like to remind you that at the low end that about 3% and its more likely to be about 6-9% of all users have some form of addiction. Which puts the range between 90,000 and 270,000 users.

You may also want to read this interview with Herman Heunis on Moneyweb on 26 January 2007. Please post your comment on this and let me know how you feel about MXit’s business success?

Publics Talks on Dangers of Mobile Phones, Chat Rooms

16 year old girl kidnapped by online predator using MXit. Avoid your child being next victim…

Dear Parent and Teacher

In October 2006, a sexual predator lured a schoolgirl using a cell phone-based messaging service. The suspect, a 33-year-old man abducted and held the 16-year-old girl captive for five days, after he developed a cyber relationship with her through MXit, the popular mobile chat service used by over 2.3 million people, mostly teenagers and 20somethings in South Africa.

This is but one example of an actual event that took place as a result of the current online and mobile technology that exists. More and more children are becoming the victims of mastermind criminals that study, observe, stalk and finally kidnap children. Children’s innocence is at stake, and it is up to you the parent, teachers and guardians to safeguard children from these evildoers.

The best way to protect your children is empowering yourselves with the knowledge and understanding of these types of technology, that children have access to. With some understanding of this technology, you learn how to set boundaries for children that will affectively protect them from cyber criminals.

Ramon Thomas, a recognised expert on online behaviour is giving public talks from Joburg, to Cape Town, Durban to Port Elizabeth during. This is an exclusive opportunity for parents and teachers to gain a better understanding of these incredible new technologies,

The following topics will be covered in the awareness talks:

  • Overview of Chat Rooms
  • Criminal cases involving children
  • Addiction and children
  • Abuse among children
  • Setting boundaries
  • Sexual Predators online
  • Information for parents

The talks is approximately 40 minutes with 20 minutes for Questions & Answers. If a projector is available a presentation will be used to guide the audience through the talk. Take action today, book Ramon Thomas for a public talk at your organisation.

This investment that could change the quality of your life and give you peace of mind when your child is having real, genuine fun, chatting with friends on the Internet or their cell phones.

Parents Guide to MXit available today

The “Parents Guide to MXit” is now available from today. This concise guide is made available at no cost to all concerned parents or educators, who may have sleepless nights about children using MXit, the popular chat application that enables communication on cell phones at the fraction of SMS costs.

Ramon Thomas, online behaviour expert at NETucation produced this guide after a spate of negative publicity and shocking incident, since being interviewed about this topic on Cape Talk/702 in early September 2006.

“This guide explains MXit in plain and simple English for parents and teachers,” says Thomas. “Once you understand MXit it very important to note the impact on your relationship with your child, the possibility and probability of addiction and abuse.”

MXit Lifestyle (Pty) Ltd
, the company who created the MXit application, states the current growth is about 10,000 new users per day. Latest stats indicate 385,000 users between 12-17 and 462,000 users between 18-25. After being released in late 2005, MXit has broken through the 2 million subscriber base in record time. And is the fastest growing cellphone application in South African history. As we approach the festive season when SMS volumes normally spike, MXit usage, and subscribers should continue to increase as rapid pace.

“Parents should realise this phenomenon is unstoppable and education is the key..” says Dr Helgo Schomer, University of Cape Town academic and registered psychologist who runs the Institute of Behavioural Health in Cape Town. He further explains that in virtual environments like MXit, people have no responsibility to adhere to acceptable social etiquette. Rumours can be spread, people can create fake identities, and there is no retribution or consequences to face up to.

The most important aspects covered in the guide is this:
1. How MXit impacts on Relationships
2. Coping with MXit Addiction / Dealing with Abuse
3. Installing MXit on your phone
4. Navigating the “MXit universe”
5. How to report Abuse or Threats

Patrick Hoare, founder of Kids Online, says, “Parents should not take away their children’s cellphones because it may give rise to cellphones being used in secret.” Parents normally teach us not to talk to strangers, yet we do that online. Do not accept invitations to chat privately from strangers on MXit.

Its easy to get your copy of Parents Guide to MXit, just click here to download it right now. And spread the word by pointing people to this website.
Ramon Thomas, is available for public talks at schools, churches or non-profit organisations – please call 082 9407137 for bookings.

Contact Info

Head Office Cell. 074 124 1696

Email: faye@ramonthomas.com

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