Another gem from SEO guru Tony Roocroft, a mentor and friend.
Critical to SEO Success: Link Popularity and Link Relevancy.
- Links: You need them.
- Links: You need lots of them.
- Links: You need lots of RELEVANT or RELATED links
Links on a web page enable the visitor to move around within and without a website easily.
A significant proportion of any website’s visitors will probably arrive at the site or page from a direct search query. By this I mean if a searcher types in good cheddar cheese he will be taken directly to a page about good cheddar cheese. On the other hand the searcher may have come from a link elsewhere maybe the searcher had been looking at a completely different site about English cheeses and saw a link to the site about good cheddar cheese.
When I review my own websites logs I find that about 60% of all page views come from search engines. The rest from other links or bookmarks.
