Johannesburg:- Smartphones have made a dramatic entry into corporate South Africa, far surpassing general consumer use or small business use.
This is a surprise finding from a new research study released today by World Wide Worx. The Mobile Corporation in SA 2010 report reveals that three quarters of South African companies have deployed smartphones within their organisations, compared to almost none two years ago.
The study, backed by First National Bank (FNB), leaders in cellphone banking in Africa, and Research In Motion (RIM), the developer of the BlackBerry solution, shows that saturation point has almost been reached by large South African companies in the use of fixed landlines (96%) and ordinary cellphones (92%). And, as forecast in 2007, 3G data card penetration has also reached near saturation, with 94% of large companies deploying it. Now the focus has turned to integration of smartphones with business processes.
“These results show that enterprise mobility solutions are no longer just nice to have. They’re essential for businesses that want to be competitive, responsive and efficient in a world where a customer won’t wait for a salesperson who is visiting customers and where project flow can’t stop because a manager is at a full-day meeting,” says Deon Liebenberg, Regional Director for Sub Sahara Africa at RIM. “Not only does mobility allow companies to improve internal efficiencies and communications, it also enables them to interact more effectively with their increasingly mobile customers.”
The study also showed that corporate South Africa expects to embrace the new world of online services to an extent that was not even anticipated as recently as one year ago.
“Until last year, concepts like Software as a Service (SaaS) and Cloud Computing were regarded as little more than buzzwords,” says Arthur Goldstuck, MD of World Wide Worx.
