The next workshop date is Saturday, 28 June in Cape Town @ Bandwidth Barn 8h30am-12h30am. You must bring your own laptop and optionally your own 3G connection.
This course is designed for people who want are self-employed, entrepreneurs, small business owners as well as those working in media, marketing and public relations. It is tailored especially for those who’s job it is to communicate with clients, employees, suppliers, partners, readers, listeners or some kind of audience. Business blogging increases your customer services, removes your dependency from expensive web design companies and gives you 100% control over your online strategy.
You live in a world bombarded by marketing messages. Multichoice alone offers 88 video channels and 48 audio channels. There are over 100 local, regional and national newspapers and several hundred magazines available from most news stands. How do YOU stand out in this age where attention is the highly prized commodity of all? - Blogging!
BENEFITS of this Business Blogging Seminar:
- Increase your online exposure, which means more people read or see your message.
- Generate online PR & buzz for your brand or projects, which means you attract pre-qualified prospects who are predisposed to your products
- Building trust with your audience, which means you convert more readers into clients
- Monitor your competition, which means you can act quickly as they change strategy
- Interact with readers, which means you build more trust, loyalty and evangelists.
- Start blogging in a few minutes, which means little to no technical Web skills required.
- Use images, audio and video clips, which means you can create multimedia rich content at a fraction of the cost of hiring professionals
- Publish your own podcasts or video blogs, which means you can stimulate your audience’s attention using multiple sense experiences
- Run your website as a blog, which means you can fire your web developers because they are to slow or cost to much in updating your website anyway.
- Generate cash from your blog through Google Adsense and other affiliate programs, which means you do not have to create or sell your own products to generate real revenue.
TOPICS:
- Blogging for Beginners
- Business Blogging (case studies)
- Blogging in South Africa
- Online Marketing, Search Engine Optimisation (SEO)
- Social Media & Web 2.0
- Monitoring the Blogosphere (Competitive Intelligence)
- Blogging Software: Wordpress, the #1 open source platform
- Setting-up & hosting your Blog
- Writing for the Web, Copywriting basics
- RSS Feeds and building subscribers
- Wordpress the best free blogging software platform
- Blogs and Public Relations 2.0
- Podcasting and Vlogging (Video)
- Using Google Adsense for Revenue
- Social Networking and Blogging
TRAINER: Ramon Thomas
PREREQUISITES: Working knowledge of email and Google.
DURATION: 08h30am-12h30
NEXT COURSE
- Saturday, 28 June in Cape Town (Bandwidth Barn)
- Saturday, 12 July in Port Elizabeth (Algoa Bay Yaught Club)
- Saturday, 6 September in Johannesburg (Venue TBA)
- Durban, Bloemfontein, Pretoria, George, East London dates coming soon…
FEE: R1,000 per person
It’s easy to book your seat for this workshop: SMS ur full contact details (name, email, city, date, # of people) to 0829407137. You receive a CD packed with blogging resources to help you on your way after attending this seminar.
Still unsure? Read the benefits of business blogging here
Popularity: 10% [?]
June 25th, 2007 at 1:30 pm
Hi Ramon,
The Blogging for Business seminar was fantastic! When I was studying journalism, online media was still so new that its use in the media and amongst businesses was still minimal compared with modern day. Your seminar gave me the basic skills, understanding, and know-how to leverage my own basics, and turn a simple blog into a very powerful business tool! I have already started revamping the magazine’s blog, and will put into practice much of what you have taught me.
Aside from the knowledge/skills I gained through seminar, I found you to be an excellent facilitator (well prepared, professional, very knowledgeable, not overbearing). The seminar was run over a few short hours, making it bite-sized and therefore manageable. You gave us material to take home, and showed us how to go about using it. The group was small enough that you could deal with our individual concerns and questions directly. The coffee was great too!
I would recommend the Blogging for Business course to anyone in the media, or the corporate world, and especially to brand owners/managers, and marketers.
Thank you!
July 2nd, 2007 at 5:13 pm
Hi Ramon,
Fulvia said it - it is an excellent introduction and overview of concepts that can be quite intimidating to those who don’t live in the blogosphere.
I feel much more confident about developing a blog for Wunderman (watch this space), and as a result of your workshop, I’ve rethought our strategy - for the better.
July 30th, 2007 at 3:39 pm
Hi Ramon,
Just a quick note to say thank you for the excellent presentation on Blogging at the Bandwidth Barn on Friday – we just went though all my notes and the new ideas are endless!
Warm regards and please let me know if you’re ever doing courses in Cape Town again.
Deirdre
August 23rd, 2007 at 9:33 pm
Hi Ramon,
Thank you for the extremely informative seminar I attented today in PE. I really enjoyed it and learned a lot. Thank you too for speaking about MXit at Alexandria Christian Academy. Even my mother uses MXit now!!!
Deon
September 11th, 2007 at 2:34 pm
Hi Ramon!
I attended the blogging seminar at the Lifeline centre in Norwood. Thank you so much for the invitation. Your presentation was both educational and fun. It opened my mind to many interesting ideas, And I look forward ro attending the next one.
Regards
Mandy-maria
September 15th, 2007 at 12:21 pm
[...] Categories: Web 2.0, Blogging, Africa, Spider Web skip to comments I attended Ramon’s Blogging for Business Seminar yesterday. This half-day seminar is intended for non-technical, business people who would like to [...]
September 19th, 2007 at 12:03 pm
[...] is also presenting his awesome course on “Blogging for Business” earlier in the day at SmartXchange, so if you keen on learning about blogging or how to make [...]
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November 21st, 2007 at 10:07 am
[...] and Author of “LinkedIn Lessons.” A few months ago Ramon delivered a course titled Blogging for Business at the Bandwidth Barn (for those of you who don’t know, the Bandwidth Barn is an ICT [...]
February 26th, 2008 at 8:07 am
[...] And so if you are keen on blogging register for my monthly Blogging for Business seminars across South Africa or request a private trai…. [...]
March 28th, 2008 at 4:49 pm
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