This course is designed for people working in media, marketing, public relations as well as entrepreneurs or small business owners. It is tailored especially for those who’s job it is to communicate with clients, employees, suppliers, partners, readers, listeners or some kind of audience. Business blogging increases your customer services, removes your dependency from expensive web design companies and gives you 100% control over your online strategy.
You live in a world bombarded by marketing messages. Multichoice alone offers 88 video channels and 48 audio channels. There are over 100 local, regional and national newspapers and several hundred magazines available from most news stands. How do YOU stand out in this age where attention is the highly prized commodity of all? – Blogging!
BENEFITS of this Business Blogging workshops:
- Increase your online exposure, which means more people read or see your message.
- Generate online PR & buzz for your brand or projects, which means you attract pre-qualified prospects who are predisposed to your products
- Building trust with your audience, which means you convert more readers into clients
- Monitor your competition, which means you can act quickly as they change strategy
- Interact with readers, which means you build more trust, loyalty and evangelists.
- Start blogging in a few minutes, which means little to no technical Web skills required.
- Use images, audio and video clips, which means you can create multimedia rich content at a fraction of the cost of hiring professionals
- Publish your own podcasts or video blogs, which means you can stimulate your audience’s attention using multiple sense experiences
- Run your website as a blog, which means you can fire your web developers because they are to slow or cost to much in updating your website anyway.
- Generate cash from your blog through Google Adsense and other affiliate programs, which means you do not have to create or sell your own products to generate real revenue.
TOPICS:
- Blogging for Beginners
- Business Blogging (case studies)
- Blogging in South Africa
- Online Marketing, Search Engine Optimisation (SEO)
- Social Media & Web 2.0
- Monitoring the Blogosphere (Competitive Intelligence)
- Blogging Software: WordPress, the #1 open source platform
- Setting-up & hosting your Blog
- Writing for the Web, Copywriting basics
- RSS Feeds and building subscribers
- WordPress the best free blogging software platform
- Blogs and Public Relations 2.0
- Podcasting and Vlogging (Video)
- Using Google Adsense for Revenue
- Social Networking and Blogging
TRAINER: Ramon Thomas
PREREQUISITES: Working knowledge of email and Google.
DURATION: 08h30am-12h30
NEXT COURSE : Upon request.
FEE: R10,000 per group 10-20 people
It’s easy to book your seat for this workshop: SMS ur full contact details (name, email, city, date, # of people) to 0741241696. You receive a CD packed with blogging resources to help you on your way after attending this seminar.
Still unsure? Read the benefits of business blogging here
